The Ignyte Collection redefines luxury with a sustainable touch, offering customers a bespoke experience to design their ideal piece. From selecting the design, gold colour, stone shape, and carat weight, each creation is expertly crafted in 100% certified recycled gold. Designed with precision and care, these personalised treasures are delivered within just three weeks, combining sustainability with seamless craftsmanship.

“As we celebrate 25 years of offering sustainable alternatives to mined diamonds, we are proud to introduce a collection that embodies everything Secrets stands for—empowering choice, unparalleled craftsmanship, and eco-conscious luxury,” said Sue Szylvester, Chief Marketing Officer of Secrets. “With 23 stores nationally and an unwavering commitment to 100% lab-grown diamonds, we remain at the forefront of innovation and sustainability in the jewellery industry.”

To commemorate this milestone, Secrets Shhh is offering an exclusive gift as part of the celebrations. Customers who make a purchase of $299 or more will receive a stunning sterling silver bracelet featuring the brand's signature simulant for free—a token of appreciation for their continued support. This limited-time offer is available exclusively in-store or online.

Additionally, on Saturday, 12 April, Secrets Shhh invites customers to an exclusive in-store sales event to celebrate this milestone. Full event details, including special offers, will be unveiled on the day of the anniversary celebrations, making it an event not to be missed. Sign up to the database for future details.

With an illustrious legacy spanning 25 years, Secrets Shhh has been a trailblazer in the jewellery industry. Offering premium, sustainable alternatives to mined diamonds, the brand ensures every piece is crafted in solid gold or high-quality sterling silver—combining elegance, sustainability, and accessibility in perfect harmony. Following the introduction of lab-grown diamonds in 2023, the launch of the Ignyte Collection continues this tradition by offering jewellery lovers a unique, personalised expression of their style and values.

Visit Secrets Shhh on Ground Floor